What makes good podcasts
Podcasts can be described as on-demand radio shows that are distributed over the internet, and are usually free to access. Like TV shows, podcasts usually have seasons and episodes. Podcasts have good entertainment value, but most of the successful ones are highly educational.
A great example of a podcast on design and architecture is 99% Invisible.
There are several podcasts created by staff members of the University of Melbourne. You can find them in the following link:
https://about.unimelb.edu.au/news-resources/podcasts
There are thousands of podcasts available online, but not all of them are successful. There are several characteristics that make podcasts successful:
- They create a genuine connection with the audience
- The content educates, inspires, entertains
- They are sustainable (recording and publishing can be maintained over a set period of time)
Most podcasts fail because they:
- Are not uniquely positioned
- Lack an authentic voice
- Are inconsistent
- Have a weak launch
- Have weak ratings and reviews
Things to think about when putting podcasts together:
- The target audience
- How the podcast will be shared
- The format (length, frequency)
- Style (solo, interview, conversation, mix)
- Content
- What ‘success’ will look like
Once you have a more concrete of what you want your podcast to be, you can start planning the production.
The typical process of producing a podcast usually consists of:
Planning > recording > editing (aka post production) > publishing
The following links give a good overview of what makes great podcasts:
https://www.thepodcasthost.com/planning/how-to-make-a-successful-podcast/