How to Fail Properly 101: Tyger Tyger, Allison Crank & Raphael Penasa (Zurich)

Lecture 1 AA School
  • AA Visiting School Online Lecture

18:00h Melbourne, 10:00h Zurich

Allison Crank is a Designer based in Switzerland working at the intersection of technology, media and architecture. Currently the Head of Digital Experiences at wowl, a Swiss XR and immersive media company working for brands such as Omega, Cartier and Swiss Airlines. Previously a design researcher at the EPFL+ECAL lab leading a two year research project on designing immersive experiences for public spaces for the Montreux Jazz Festival UNESCO digital archives.

She holds a Masters of Advanced Studies in Design for Digital Innovation from the Ecole Polytechnique Fédérale de Lausanne (EPFL) and ECAL Design School (Switzerland) as well as a Masters in Contextual Design from the Design Academy Eindhoven (Netherlands) for which she received the Gijs Bakker and Keep An Eye Award for excellence in design research. She received her Bachelors from Wellesley College (USA) in Architecture where she completed her undergraduate architecture studio courses at MIT.


This lecture is part of the 2020 AA Visiting School: New Paper elective,  a two-week intensive online design studio introducing students to contemporary digital design techniques, toolsets and workflows, striving for innovation in design resolution.

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