Synesthesia is a prototype with scent re-imagined for beauty, performance and well-being — a diffusion of evidence-based aroma within an art installation - a Perfume Playground.
Inspired by the ‘The Secret Lives of Colour’ which tells the unusual stories of the 75 most fascinating shades, dyes and hues we carefully selected sensory worlds with an unforgettable story, some seductive, startling and thought-provoking. From shocking pink to absinthe green, our goal was a deep emotional engagement to connect urban dwellers with nature; awakening shared feelings of euphoria, transcendence and joy.
With above in mind, the final scents were designed from the latest cannabis-science, three years of direct olfaction research within an international Perfume Playground Club, artisan fragrance training, and working with global trends and techniques mixing fragrance, technology and art. To create a consistent and memorable experience, Perfume Playground selected three colour stories; pink, green and yellow alongside three moods and motivations; euphoria, transcendence and joy.
A range of Cannabis-terpenes was explored in Synesthesia, considering the strain, variety, smell, strain effect, and when to use. Terpenes are aromatic metabolites found in the oils of plants. There are more than 20,000 terpenes in existence and at least 100 produced by the cannabis plant; the fragrant essential oils are secreted alongside cannabinoids like THC and CBD. Terpene combinations often distinguish one cannabis strain from another. Each terpene blend provides a unique sensory experience.
Fine Fragrances were then created with a clear evolution using raw materials from whole essential oils, absolutes, resins and isolated from parts of roots, grasses, leaves, barks, woods, spices, fruits and flowers.
As Emile Durkheim suggests, “each new generation is reared by its predecessor; the latter must, therefore, improve in order to improve its successor. The movement is circular.” Experience natural fragrance re-imagined.
Samantha Copland _ is a plant-based, ethical fragrance designer.
Image: Smell me