An economic analysis of Melbourne’s foodbowl

Deloitte Access Economics undertook an economic analysis of Melbourne’s foodbowl for the Foodprint Melbourne project. The final Foodprint Melbourne report draws on the findings of this economic analysis.


Deloitte Access Economics found that Melbourne’s foodbowl contributes $2.45 billion per annum to the city’s regional economy, and creates 21,001 full-time equivalent (FTE) jobs.

The report by Deloitte Access Economics also explores:

  • The economic impact of two potential future land loss scenarios to accommodate a Melbourne population of 7 million people. Both scenarios represent a significantly lower proportion of population growth in Melbourne’s outer suburbs (and greater infill of existing residential areas) than the long term trend
  • The economic impacts of increasing demand for local food on Melbourne’s regional food economy