What Makes Great Podcasts?
There are thousands of podcasts available online, but not all of them are successful. There are several characteristics that make podcasts successful:
- They create a genuine connection with the audience
- The content educates, inspires, entertains
- They are sustainable (recording and publishing can be maintained over a set period of time)
Most podcasts fail because they:
- Are not uniquely positioned
- Lack an authentic voice
- Are inconsistent
- Have a weak launch
- Have weak ratings and reviews
Things to think about when putting podcasts together:
- The target audience
- How the podcast will be shared
- The format (length, frequency)
- Style (solo, interview, conversation, mix)
- Content
- What ‘success’ will look like
Once you have a more concrete of what you want your podcast to be, you can start planning the production.
The typical process of producing a podcast usually consists of:
Planning > recording > editing (aka post production) > publishing
The following links give a good overview of what makes great podcasts:
https://www.thepodcasthost.com/planning/how-to-make-a-successful-podcast/