Self-directed project

Students were free to create a branding campaign for an identity of their choice. This may have involved designing a brand for a real or fictional entity or persona, a brand for themselves, a branding project that they would like for their portfolio, or something we never imagined possible! Students created the brand identity, logo and typeface and applied the brand to a range of media. The project did not have to have a commercial intent. It could be highly conceptual or speculative...perhaps provoking questions about the value and nature of branding and its audience.